Lead intelligence · built for B2B teams
Find the right leads faster.
Osprae reads your B2B website, builds your ideal customer profile, and keeps a live pipeline of high-fit accounts and decision-makers — automatically refreshed, scored, and ready to act on. Built for B2B startups, agencies and growth/RevOps teams.
- Website to prospects in minutes
- No random lists
- No heavy sales stack
- ≈90s
- Website to ICP
- Top 10
- Best Next Leads, always live
- ~40
- Buying signals tracked
We watch ~40 buying signals so you don’t have to
- Series A closed
- Hiring SDR
- New pricing page
- CTO joined
- Traffic +38%
- Stack: Segment
- RFP posted
- Office expansion
- VP Sales hired
- Acquired competitor
- Re-platformed site
- Posted RFI
- Doubled headcount
- Launched API
- Switched CRM
- Renamed brand
- New round: $12M
- Promoted Head of Growth
- Closed customer logo
- Opened London office
- Series A closed
- Hiring SDR
- New pricing page
- CTO joined
- Traffic +38%
- Stack: Segment
- RFP posted
- Office expansion
- VP Sales hired
- Acquired competitor
- Re-platformed site
- Posted RFI
- Doubled headcount
- Launched API
- Switched CRM
- Renamed brand
- New round: $12M
- Promoted Head of Growth
- Closed customer logo
- Opened London office
New to the term?
What is an ICP — and why it matters.
ICP stands for Ideal Customer Profile — a clear description of the kind of company and person most likely to buy from you, succeed with your product, and stick around.
Without one, outbound becomes spray-and-pray. With one, every minute you spend prospecting goes to people who actually fit. Osprae writes your ICP for you in 90 seconds and keeps it sharp as your business changes.
Osprae is built for B2B go-to-market — companies selling to other companies. If you sell to consumers, this isn’t the right tool.
Aim
Stops you wasting time on accounts that will never buy.
Audience
Defines the company, role, size and market that fits best.
Direction
Gives every signal, score and message a clear reason to exist.
The shift
Pipeline is a living system — not an export.
The modern B2B pipeline isn’t a static export. Turn on Pipeline Autopilot once. Osprae keeps fit, timing and signals up to date, and surfaces the next 10 leads that actually deserve your time.
The old way
- One-off lead exports that go stale
- Spreadsheets stitched to enrichment tools
- Spray-and-pray outbound at scale
- Black-box scores you can't defend
The Osprae way
- A live pipeline that refreshes itself
- One workspace — no tab juggling
- Precision outreach you fully control
- Reasoned scores with public sources
The product
One workspace. Three moves.
Define your ICP. Watch your Best Next Leads stay fresh. Open a lead and see exactly why it’s on your desk today.
Step 1 · Define
Build your ICP
What you sell
Ideal customer
Buyer roles
Exclude
Live preview
Founder-led B2B SaaS teams (10–80 FTE) in US/UK/EU who need investor-grade brand & product design — without a full design hire.
How it works
Define your ICP. Turn on Pipeline Autopilot. Act on the next 10.
One simple loop. No CRM bloat. No black box. Every recommendation explains itself with public sources.
- 01Define your ICP
Paste your website. Get an ICP in 90 seconds.
Osprae reads what you sell, who you serve and the markets that matter — then turns it into a clean, editable ICP. Adjust roles, geographies and exclusions in plain English.
Step 1 · Define
Read in 87sYour website
https://northwind.studio AnalysedWhat you sell
B2B brand & product designDesign subscriptionIdeal customer
B2B SaaS · Seed–Series B10–80 FTEUS · UK · EUBuyer roles
Founder / CEOHead of MarketingExclude
Agencies< 10 employeesActivate ICP Estimated TAM · 14,820 - 02Turn on Pipeline Autopilot
One toggle keeps your pipeline fresh.
Osprae quietly finds new matches, updates fit and timing scores, detects buying signals, flags stale leads, and prepares outreach drafts. Choose Light, Standard, or Active to control how much credit you spend.
Pipeline Autopilot
OnKeep this pipeline fresh
Find new leads, update scores, detect signals
Mode
Light
Lower activity
Standard
Balanced
Active
Heavy outbound
Recently
- 12 new leads found
- 4 accounts became high priority
- 3 outreach drafts ready
- 03Review your Best Next Leads
See what changed. Know who to contact next.
Open Osprae and you see the next ten leads worth your time, why they matter today, and a draft message in your voice. You stay in full control of sending.
★ 6 newBest Next Leads
Your pipeline is fresh
- NS
Northwind Studio
Maria Vidal · Founder
Hiring 2 SDRs · Seed close94 - HL
Helio Labs
Sam Okafor · Head of Growth
New pricing page · +38% traffic91 - F&
Forge & Loom
Priya Rai · CEO
CTO joined · stack switch90 - AN
Atlas Notes
Daniel Chen · Co-founder
Series A · office expansion89
Drafts ready · 3Review all
Who it’s for — and who it isn’t
Built for the people closest to revenue.
Made for B2B startups, agencies/consultancies, and growth/RevOps teams. Not for B2C, e-commerce, or consumer brands. Tap any row to read how Osprae fits your team.
Osprae helps startup teams turn their ICP into high-fit companies, decision-makers, timing signals, and outreach-ready messages.
Before you hire SDRs or buy more tools, you need clarity on who actually fits. Define your ICP once, and Osprae keeps a live shortlist of the accounts most likely to buy — with the reasoning, the people, and a first-message draft attached. Founders stay in control of voice and send.
Create separate ICPs, lead lists, and pipeline views for each client or niche — without scattered spreadsheets and manual research.
Run multiple ICPs side by side, keep client work isolated, and export branded shortlists with sourced reasoning your clients can read. One workspace for every engagement, instead of a folder of stale CSVs.
Founders, growth, and sales share one view of target accounts, fit scores, timing signals, outreach angles, and next actions.
When sales is still founder-led and the team is small, alignment beats volume. Osprae gives you a single source of truth for who to work this week — so handoffs are clean and nobody re-researches the same account twice.
Use Osprae to score, re-rank, and surface high-fit prospects before sending them into your CRM, outreach tool, or sales workflow.
Drop in a CSV, stream signals out via webhook, and keep HubSpot, Salesforce, or your sequencer exactly as they are. Osprae sits above the stack as a prioritisation layer — re-engage cold lists or score inbound forms in real time.
Free tool · no signup
Generate your ICP and preview your first target accounts — free.
Paste your website. Osprae analyses what you sell, suggests your ideal customer profile, and shows the kinds of accounts you should target — with a short reason why each fits. No signup required.
- · Website-to-ICP in ~90 seconds
- · 3–5 target account previews with fit score + reasoning
- · Outbound Readiness Score, free and shareable
Pricing
Simple pricing for sharper pipeline.
Start with a free trial, then choose a plan based on how many high-fit prospects you want to unlock each month. Credits are used only when you unlock new account or contact intelligence.
ICP generation, scoring, saved lists, and exports of unlocked leads are included in every plan.
Free Trial
For checking whether Osprae understands your ICP.
- 1 website scan
- 1 AI-generated ICP
- Sample account recommendations
- Fit scores and reasoning
- 5 Lead Intelligence Credits
- No credit card required
Starter
For founders testing one focused outbound motion.
- 1 website / project
- 1 ICP profile
- 3 saved lists
- Best Next Leads
- Fit scoring and reasoning
- CSV export for unlocked leads
Typically enough for around 10 qualified prospects per month.
Growth
Most popularFor startups building a focused monthly pipeline.
- 3 ICP profiles
- 10 saved lists
- Pipeline Autopilot
- Buying signal summaries
- Outreach angle suggestions
- CRM-ready CSV export
- Weekly refresh
Typically enough for around 30 qualified prospects per month.
Pro
For teams running repeatable outbound.
- 10 ICP profiles
- Unlimited saved lists
- Pipeline Autopilot
- Advanced filters
- Recurring refresh
- Team access
- CRM-ready workflows
- Priority support
Typically enough for around 100 qualified prospects per month.
Agency
For agencies, consultants, and multi-client GTM teams.
- Custom Lead Intelligence Credits
- Multi-client workspaces
- Client-specific ICPs
- White-label reports
- Higher export limits
- Onboarding support
- Custom workflows
How credits work
1 credit = 1 account or contact intelligence unlock.
Most qualified prospects use around 2 credits — 1 to unlock the target account, 1 to unlock the right decision-maker.
- Trial — a few proof-of-value unlocks
- Starter — around 10 qualified prospects / month
- Growth — around 30 qualified prospects / month
- Pro — around 100 qualified prospects / month
Need more credits?
Top-upsAdd credits anytime — pay only for what you need.
10 credits
$15
25 credits
$35
100 credits
$119
250 credits
$249
Monthly plan credits reset each month. Top-up credits expire after 6 months.
FAQ
Sharp questions, straight answers.
Manifesto
The best outbound isn’t louder.
It’s earlier, sharper, and smaller.
Stop scraping. Stop spraying. Define your ICP, turn on Pipeline Autopilot, and act on the next ten leads that actually deserve your time.
90 seconds · no credit card